Those pillars of success are: vertical integration, word-of-mouth marketing and destination location shopping. He also described the 'Suistudio woman', i.e. Ive been wondering where that polo was from! It was a time consuming process, but Im grateful to have had the experience. Published: 17:40 GMT, 12 October 2017 | Updated: 19:23 GMT, 12 October 2017. I purchased a Suistudio trouser suit from Nordstrom in 2019, and it fits like a dream. We Welcome! The Wedding Edit. Here are the seven best ways to wear them this spring. Order Now! 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Counting three stores in Shanghai, New York, and Amsterdam, the dedicated concept store is home to Suistudio, a standalone line which places female suits in the spotlight. Maybe I will have to try a different device. Fearless curiosity. Suitsupply Menswear was launched out of the trunk of founder Fokke De Jong's car in 2000 and has gone from strength to strength. The average price ranges from $399 to $699, with jackets selling for $299 to $699, trousers for $199 to $299. My day to day life doesnt require dressy business wear, but I am so encouraged when I hear of new business models, great quality and sustainability. Just checked their websitethey are in Hackischer Markt, very near the beauty supply store where Im headed to pick up a pick for my sons hair today, and in the area where Ive been saying Im going to go shopping as soon as lockdown ends. Ill keep an eye out though in case something a bit more on the versatile-for-casual side comes up. In the end, the brand decided to Its not happening. worn a suit, so there is a real element of surprise when they try one on. Because of its amazing quality and equally amazing prices, Suitsupply has been able to grow organically without significant investment in marketing and advertising. Read more about how YLF makes money. The reactions we are getting now is it as a unique experience for women, because men have been used to being tailored in suits. I noticed new-to-me suit brand Suistudio at Nordstrom in 2019, and liked what I saw. Launched out of the trunk of Fokke De Jongs car, giving new meaning to Trunk Show, Suitsupply has been helping men worldwide find their perfect fit in tailored fashion. A clothing company that has made 'not dressing men' its slogan is further making its point with a series of ads featuring naked males next to ladies in their power suits. ( 17) -11%. For the Suistudio brand, De Jong sees providing women with expert tailoring to achieve a personal, custom fit may be its biggest opportunity. In our stores shoppers can interact with someone who is an expert in mens tailored fashion, he continues. Suistudio x Vanessa Hudgens Farrah Turtleneck, $99. I love their plaids such fun and colorful pieces. Style Number: 5834837. Finally, Suistudio is on the cutting edge of an emerging fashion trend: The return of the women's power dressing. De Jong wants to bring that same approach to tailored womens fashion, which he believes is ready for an elevated fashion experience like Suitsupply delivers for men. Huge range of colors and sizes. The good news is that the brand has extremely aggressive sales, discounted items are available at the Nordstrom Rack, and there is an outlet store if youre prepared to purchase final sale. And despite rumors that the mens suit is dead on the altar of casualization, De Jong says the elevated elegance a tailored jacket gives to a pair of jeans, for example, fits the look that many men want to project. Thanks for this studio spotlight Angie! "A good quality women's That wool jumpsuit is gorgeous. Makes me want to dress up. Suistudio, a suit label that originated in Amsterdam, Netherlands, has rolled out a series of racy ads featuring women in suit and naked men The company, which is opening its first US store. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the worlds most influential consumers: the American Affluent. In high school, I took a tailoring class, and had to create a tailored jacket. because it was easily accessible. SUISTUDIO Cameron UK38R Women Suit Wool Mohair Double-Breasted Shawl Tux 2Piece . Its Greenwich, CT store is in a remodeled historic mansion on a partly residential street. Suistudio x Vanessa Hudgens The Houndstooth Suit, $699. Actually its a growing category especially doing it like we do it. Apparently, there is a worldwide market for dressy tailoring as an expression of individuality not conformity, and suits are far from dead. All rights reserved. Suistudio. Book now Meet the Team Washington D.C. 2828 Pennsylvania Avenue NW Washington DC 20007 Get directions washington@suitsupply.com +1 202 280 1742 Opening hours Today 3 March 11:00 am - 7:00 pm Saturday 4 March 11:00 am - 7:00 pm Sunday 5 March 12:00 pm - 6:00 pm Monday 6 March 11:00 am - 7:00 pm Sign up for notifications from Insider! 16/19. Shop authentic SUISTUDIO Clothing at up to 90% off. For high-quality tailored suiting, the prices are not that outrageous. Thanks for sharing! I love the two items you bought and their suiting is quite stunning. Fits are true to size, and sometimes sized the Euro way. So fab! Business partners you can rely on. Unfortunately the merchandising nor the off season timing made the line enticing. 3 reviews. "I think its unfair to categorize women, because we're so many different thingslike, I dont think that your style should be one thing or the other," Hudgens tells Glamour. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers. Read about what to wear and how to wear it on the YLF Blog. Suistudio will build on the same fundamentals that made Suitsupply a success. We really have to fulfill the promise of providing a perfect fit for women. Your finds will not come up on my IPad. need in the women's wear market, added De Jong. Suit Supply has a female counterpart called Suistudio that sells fully wool/silk suits for a good price for what they are. Hmmmm. Two other ads showcase a woman in a suit in the foreground, while a naked man can be seen in the background, as if passing by during the photo shoot. For instance, her love of all things retro came across through a Bianca Jaggerinspired white suit (one of its separates bears Jagger's name), David Bowieesque mustard separates, and seventies corduroy. It is remarkably hard for me to find tailored clothing like this. I dont know what Nordstrom was thinking. 36 IT size guide. Later I got a few more of their suits, and I em extremely pleased with them. Suitsupply is betting that women want to wear suits. A brand Thogh I would probably try one if I saw a HEWI color/ fabrication. View cart for details. De Jong also discusses the liberation of gained a following for its well-tailored and relatively low-priced men's suits, Cate Blanchett at the Cannes Film Festival this year. Social media and word-of-mouth marketing is its marketing weapon of choice. Im going to wear the items soon. The man is still the center of this adnot the woman. Suistudio x Vanessa Hudgens Edie Trousers, $280. Fit is even more important for womens fashion. If you follow one of these links and make a purchase, YLF might earn a commission. 1. The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline. Filed Under: Lifestyle,. I just ordered a checkered shirt from Suistudio from the Rack. It is all part of the cultural shift that the #MeToo movement has sparked. The Dutch are tall people, so pant lengths are long, and might need adjustment. unfrumped, Ive found their sizing to be like regular tailored Euro sizing. Suistudio also launched a special Ive checked on my end, and not every new item is on sale. By exercising full control over the entire process, the company can offer luxury quality fashion at attainable prices, which in the case of mens suits translates into $2,000 tailored quality at a $500 price point. Today about 30% of company sales are conducted online. Many clients too. 'She is powerful, confident, and proud of herself. Women can now shop the full collection of Suistudio suits at Suitsupply's store in the Soho part of New York, where the women's line has its own floor. But with womens fashion we bring new style energy into the environment, De Jong tells me. Ad Choices, Vanessa Hudgens, Queen of Boho, Designed Some Very Chic Suits, The Best Quiet Vibrators for Orgasms on the DL, Emily Ratajkowski Joined the No-Pants Brigade in an Oversized Blazer, Kaley Cuoco and Tom Pelphrey Just Welcomed a New Addition to Their Growing Family, A Complete Timeline of the Selena Gomez and Hailey Bieber TikTok Drama, 65 Genuinely Thoughtful Valentines Day Gifts, 13 Maternity Jeans That Prove (Yet Again) Denim Is Forever. Check out the Vanessa Hudgens x Suistudio lookbook (featuring the first-time designer herself as a model) and shop the collection, ahead. Is It An Omen For 2023? incorporated women's suits into their collection, but their focus on the Still, she felt the experience was "extremely liberating" in that it allowed her to "[tap] into my own creative abilities" and make something that felt reflective of her taste. Angie is co-founder of YLF and its resident fashion stylist. Hudgens felt that Suistudio would make for a good partner because the brand would allow her "to completely design a collection that I thought of from the ground upwhich was slightly terrifying because I had never done anything like it before." We were an omnichannel retailer before they invented the term omnichannel, De Jong says. Re: Suggested Rhine Itinerary. Ive been reading about death of the suit for the last 18 years, he quips. Thanks for highlighting a new sustainable and ethical brand. Online shoppers are guided in the fit process with a Fit Finder app, but many men want more handholding in selecting, sizing and styling their looks. We dont rely on the classic retail real estate traffic play. For example, its Chicago showroom on Rush Street is a two-story affair, featuring a penthouse garden terrace to enjoy drinks after or during shopping. Suistudio x Vanessa Hudgens Bianca Jacket, $499. Murdaugh is heckled as he leaves court, Ken Bruce finishes his 30-year tenure as host of BBC Radio 2, Missing hiker buried under snow forces arm out to wave to helicopter, Insane moment river of rocks falls onto Malibu Canyon in CA, Fleet-footed cop chases an offender riding a scooter, Two Russian tanks annihilated with bombs by Ukrainian armed forces, Ukrainian soldier takes out five tanks with Javelin missiles. The shame and despair of being physically attacked by your own child. In our stores shoppers can interact with someone who is an expert in mens tailored fashion, he continues. That is completely what I want in a suit, and I love suits. Amsterdam, Shanghai and New York. Now with Suistudio, a Now having spread across Europe, Asia, Australia and North America and closing in on 100 destination locations, including 31 stores in the United States and five more slated to open in 2018, and the rest of the globe online, Suitsupply is venturing into new territory the challenging world of womens fashion with a new sister brand Suistudio. Suistudio x Vanessa Hudgens Audrey Shirt, $149. Keywords: SUISTUDIO, women's suits, womenswear, women's shirts, women's trousers, women's accessories, suits for women, shirts, dress shirts, trousers. Save. It is stale. she liberate women from the corset, that is how our customers feel now. I especially like the wide cuff and think the pants would be fab topped with teal. It will expand to stores in Frankfurt and Paris by the end of the year. Fearless curiosity. 'Labeling [the Suistudio woman'] as flipping a gender puts too much emphasis on flawed impositions that have been put on the sexes for far too long,' de Jong said. By Style. it business appropriate at the same time. women's suit should fit. 38.85. And i put that in quotes because this is not feminism.'. find out how good a well-tailored suit is." The store, a 4,000-square-foot space in Soho, opened in time with permanent Suistudio stores in Frankfurt, Germany and Milan. as well as other partner offers and accept our. The domain Suistudio.com was registered 7 years ago. The quality reminds me on menswear, which makes perfect sense considering the brands origin. I LOVE this brand, thank you for the intro! And those trousers Tanya found you are divine (the top too)!!! I love the green herringbone suit separates very tempting (and long inseams, yay!). well as selecting the right materials prior to the brand's launch earlier Vertical integration gives control on quality and price. So why was being grilled about her books on Mastermind so Why should I be asked to tip when I shop online? USA et International; Australie; Its impeccable and fun. Listed by Ana. Add a tie, bow tie and a pocket square and you will look like true sophisticated gentleman. While I have probably seen the brand at Nordstrom earlier, I properly discovered them last year, when looking for a light blue suit. TheSuistudio Instagramtagline perfectly expresses the brands identity and the kind of women it is tailored to: Power tailoring. see an astonishingly nu, ber of young women who also wear our items in a Looks like a great company. Another picture features another female model clad in a grey suit, also sitting on a couch, but this time resting her hand on a man's naked butt cheek. $122.14 + $12.19 shipping . qualitative women's suit have been made accessible to a larger target Service is critical today. Service is critical today. Sizes run from an USXXS to an XXL, and arent as inclusive as Id like. Ooh la la: Clothing company Suistudio, which has made 'not dressing men' its slogan, is further making its point with ads featuring naked males next to ladies in their power suits, Their turn? With endorsements from Suitsupplys passionate customers, its word-of-mouth and digital-powered pull marketing strategies, as opposed to expensive paid push marketing, has allowed the company the luxury of making its stores true destinations that people are excited to search out. 177 K. Daily Visitors. For instance, the Cameron checked double-breasted suit and the straight-fit navy striped Joss jacket paired with pleated high-rise trousers are the most popular. Thanks again. busy shopping street," said De Jong. After 17 years of focusing on just men, Suitsupply is setting its sights on women. They are especially surprised when they actually @suistudio on Instagram Aptly titled "Not Dressing Men." Hilton Dresden October 16 2017 12:33 PM EST For their new campaign, Suitsupply's sister company SUISTUDIO has offered a bold take on. De Jong wants to bring that same approach to tailored womens fashion, which he believes is ready for an elevated fashion experience like Suitsupply delivers for men. Suistudio x Vanessa Hudgens Amber Suit, $699, Suistudio. In their marketing for the new women's line, Suitsupply has reversed the formula, with female models wearing the new clothes appearing with nude male models. By exercising full control over the entire process, the company can offer luxury quality fashion at attainable prices, which in the case of mens suits translates into $2,000 tailored quality at a $500 price point. I ordered a beautiful Suisstudio fuchsia silk shirt in ~ 2019-2020 but ultimately returned it because it was in my imaginary lifestyle plus the color was actually too bright for me- so it helped focus my color shopping! Power of Film Offers an Inside Look at the Challenges of Stage andScreen. Not every office closed for the pandemic, but if yours did, you know the butterflies-in-your-stomach feeling that accompanies a return to the commuting life. Princess Diana's nieces Lady Eliza and Amelia share Do not sell or share my personal information. Sign up for our daily newsletter to find the best fashion for YOU. Fun that they are from the Netherlands too. I did think it was lovely quality; was drawn to it partly because was a matte fabric that didnt look silky . Back. Best Women's Business Suit With Shorts: Nili Lotan Henry Jacket and Beatrice Shorts Best T-Shirt-Style Women's Business Suit: Theory Flutter Sleeve Top and Wide-Leg Pant Best Velvet. Suistudio is one of many across the five boroughs. People find us to find their own perfect fit. group. Co-ord Suits Suit Dresses Suit Jackets & Blazers Suit Trousers Work Tops. That has been the most impressive and rewarding factor., He said that it has not yet been determined how many adfitional stores will be added and where. as special lifts. Its definitely a special occasion top, though the sleeves end just by my thumb joint! The reactions we are getting now is it as a unique experience for women, because men have been used to being tailored in suits. As it ventures into womens fashion, it will follow the same business model, Suitsupply built a market by not going about anything in the old ways Suitsupply purposefully tried new and inventive approaches to real estate, marketing, customer service and operations, De Jong affirms. Last fall they had a ton of the linen suiting crammed on racksstill at full price. To introduce the concept, Suistudio has created a racy advertising campaign for fall featuring model Rianne ten Haken dressed in a suit and flanked by a naked man. I cant wait to wear the two together soon. Women's Blazers, Suits & Separates | Nordstrom Home Women Clothing Blazers, Suits & Separates Women's Blazers, Suits & Separates All Blazers, Suits & Separates 768 items New! Suistudio sells all manner of women's suiting, from trendy looks to more traditional options. And despite rumors that the mens suit is dead on the altar of casualization, De Jong says the elevated elegance a tailored jacket gives to a pair of jeans, for example, fits the look that many men want to project. I thought it was mens suiting only, and I wondered about the quality. (Her Coachella outfits have become the stuff of sartorial legend.) Fashion .css-xdzdym{padding:0 4px;position:relative;bottom:1px;}|INTERVIEW. Beautiful clothes. Bring our experts to you with live online style advice. Thank you, Angie, for featuring this company. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); Unity Marketing 2023. As with our mens business, our growth is directly related to our ability to maintain quality. smaller part of the consumers drawn to SuiStudio than previously thought. Western Brands Dominance In The Chinese Luxury Market Is Threatened By The Guochao Trend. we thought at first, but then we notice that the group is much broader. We are no longer accepting comments on this article. For her, that starts with a suit. Suistudio x Vanessa Hudgens Amber Shirt, $199. . These are really gorgeous Angie!! Free shipping for many products! The Amsterdam-based company, which has gained a following for its well-tailored and relatively low-priced men's suits, has been experimenting with women's lines for a few years now, releasing pilot collections online. As far as other differences between men and women? The feedback from customers praise how well the suits fit. The items make really good separates. "We did not select this location because it is a I have no need for suits but I could see wearing many of the separates if they were in my size. Oh, I really like what I see here, thanks for introducing this company, I never heard of them. Not a member? eveningwear segment. Please consider supporting us by becoming a patron for $8.00 per month, or a non-recurring annual contribution of $96.00. Shop online for tees, tops, hoodies, dresses, hats, leggings, and more. The Black-Tie Package. Looking forward to seeing your new pieces in action. Suistudio sells all manner of women's suiting, from trendy looks to more traditional options. It is all part of the cultural shift that the #MeToo movement has sparked. Now having spread across Europe, Asia, Australia and North America and closing in on 100 destination locations, including 31 stores in the United States and five more slated to open in 2018, and the rest of the globe online, Suitsupply is venturing into new territory the challenging world of womens fashion with a new sister brandSuistudio. Formal Floral Blazers for Women, Flat Front Formal Suits & Blazers for Men; Shop the Latest Sneakers. considered to be a classic, and we released it and freed it." Super fun!! Suistudio x Vanessa Hudgens Amber Suit, $699. April, are you listening. How to trick yourself slim: Top nutritionist reveals her tips including shrinking your cutlery, sniffing Meghan's (very expensive) date night look! Women are enthusiastically responding to fashion items. Second-hand Blouse SUISTUDIO Black in Polyester available. and have been searching for a great suit for a long time said, De Jong. within this price segment did not exist yet." The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Now, with a dedicated design team and shops of their own, Suistudio is poised to become the go-to shop for putting powerful women into the power suits they deserve. More fashion for women, but always tailored. Some of those shirts would work well for your outfit of the month! . Skip to main content women men kids home offers designers community WHY MODESENS search New Season: Save Up To 45% During The I put the lavender trouser in my wish listthinking. The first results from the brand are positive, both in the Netherlands as Bringing fit and fashion together in an upscale womens shopping environment is the big opportunity for Suistudio. It was harder to figure out, but I think we nailed it, he says. "The biggest reaction we keep very casual way. I LOVE the sound of this, and will make full use of the service when I visit the Seattle store in future. VENDRE! There is certainly something going on with the women's Suitsupply has launched a new women's line, Suistudio. Womens fashion will reflect the same price advantage. The RealReal is the world's #1 luxury consignment online store. Cannot wait to see these in action -so perfectly You! previously anticipated, but the brand's early success also highlights a women's wear brand, the brand really had to be about tailoring and quality. The pant lengths are perfect for my long legs, the shoulder fit excellent without creating too much bulk on my torso and the sleeves were well designed for my long arm length.